anything everlasting ? – 不在乎天長地久, 只在乎曾經擁有

Written for Swiss watch, Titus,  this slogan “不在乎天長地久, 只在乎曾經擁有” means

“It doesn’t matter whether something can last as long as the sky and the earth.
What really matters is whether you’ve ever possessed it.”     Or better phrased as

“It doesn’t matter whether something can last as long as the sky and the earth.
What really matters is whether it has ever belonged to you.”

I love this beautifully written slogan at first sight  (and I like my English translations too)     However, this kind of thinking is definitely not traditional Chinese  (perhaps, modern Hong Kong?)  Nevertheless, the use of old poem-like classical Chinese to describe some modern thinking makes this slogan sound even more interesting (with great contrast).

commerical 1  –  scenes in WWII,  with actor CHOW Yun-fat  –  2:33 min

commercial 2  –  scenes in early 20th century,  with Anita MUI  –  0:59 min

slogan for Swiss watch, Titus  (鐵達時) (1990’s commercials in Hong Kong)
written by Mr. Mike Chu (朱家鼎)  (International Advertisement Awards winner)